As with every month, I highly anticipate receiving my copy of Runners World Magazine. I usually read it cover-to-cover and get some very valuable information. I also enjoy reading their inspirational articles and stories. This week, when I went to the mailbox and pulled out my April edition, it looked different. Thicker? Gasp…horror…it was due to a gigantic 24-page, high-gloss advertising supplement from Dick’s Sporting Goods. I was shocked.
Alright, I know Runners World is in business to make money and so is Dick’s Sporting Goods, and I respect them both. However, I’m hell bent on supporting my LOCAL RUNNING STORE of choice, specifically Runners Roost. Let’s look at Dick’s Sporting Goods, they sell guns, ammunition, bikes, camping equipment, stadium chairs, snorkel equipment, baseball gear, weight lifting stuff (yea even the Shake Weight), thigh masters, golf clubs and balls, ski equipment and fishing rods. Plus much, much more sporting stuff than I will never own. Yes, they also sell some running clothes and shoes which is apparent from their 24-page, high-gloss advertising supplement.
My local Denver running store of choice sells only running-related equipment. My local running store provides a run club that hosts a weekly run from each of their locations. My local running store is fully-engaged in supporting the local running community, and is visible at the majority of local Colorado races. My local running store makes me personally feel a part of the running community. My local running store puts on FREE running clinics and supports my running group, Runners Edge of the Rockies. My local running store actually cares about all runners, and has skilled knowledgable employees that actually run; one, Patrick Rizzo, even competed in the Men’s Olympic Trials in Houston and came in 13th place. He, along with the other skilled employees, takes the time to help first-time and existing runners get into the right pair of running shoes to maximize their running experience. Last time I checked, I couldn’t purchase my favorite shoe, the Newton Motus, at Dick’s Sporting Goods! My local running store carries the entire Newton line. Get my point?
Dick’s Sporting Goods, though a fine store, does not specialize in running. Their employees are not generally runners. With the exception of putting their name on some events, Dick’s Sporting Goods does not do anything for the running community. All of our local running stores are passionate about running; it’s their livelihood and lifeblood — and you usually know the owner or owners who are actually runners themselves.
Now about Runners World. I know it’s a magazine owned and published by mega-publisher Rodale Press. I know it’s in business to make money, the same as Saucony, Asics, Brooks, Nike, New Balance, and Mizuno, and I don’t blame Runners World for working with Dick’s Sporting Goods. I’m sure Dick’s Sporting Goods paid them a boatload for that insert. I just simply want to shed light on the little guy, the local running store.
If you are a serious runner or even a casual runner, before you decide to walk through the doors of a mega giant sporting goods store to purchase your running-related items, please consider purchasing at your local running store instead. They count on you and can really return the favor in what they can do for you and your running community. You will be educated on your purchase by a professional and who knows, a whole new world may open up to you by finding a fun running group to join!
You can be absolutely sure that the dollars I spend on my running equipment will be spent 100% exclusively at my local running store. You can bet on it!
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